Today, the lines between for-profit and non-profit organizations are blurry. There is even a hybrid legal corporation entity called a "B Corporation" or "social enterprise" that combines the good qualities of for profit and nonprofit entities. A new generation of entrepreneurs are choosing to start a business as a way to not only live the good life, but as a creative expression of their dearest values. That's right. These dreamers are showing the world that you don't have to choose profit over people and the planet. They are proving that a triple-bottom line can be a core growth strategy and business model that fulfills the wants/needs/desires of today's socially and environmentally conscious-consumer.